The global battery market is about $50 billion and its estimated growth is 6% annually. The strongest market gains are taking place in China, India, Brazil, the Czech Republic and South Korea. The Freedonia Group, Inc. estimates a yearly demand of batteries of $US14 billion in the US alone. A new generation of energy-hungry electronic devices and technologies are emerging and growing as new electric hybrid cars move up on the market and the alternative energy industry makes its stand worldwide.  

Figure 1: Projected demand for batteries in the US market.

This market trends suggest that we are battery dependent societies worldwide. The secondary battery replacement market is divided on SLI (starting, lighting, ignition) and deep cycle or storage. The SLI batteries are used to start engines on cars, lights and heavy trucks, motorcycles, buses, and vehicles of the sort. The deep cycle storage power batteries (traction and stationary) are used on applications of motive power equipment such as forklifts, for UPS or backup power equipments, boating, golf carts, alternative energy, and other various industrial applications. The lead acid battery is mainly used for automotive and stand-by applications.

The demand for lead acid batteries is governed by various industries worldwide. One of those industries is the automotive. This is a market with steady increases projected to the year 2030 at 1.3 billion cars expected to move over the streets of the planet.  Right now experts suggest that there are over 600 millions cars on the streets that need 12 volt batteries. As you can see, automotive batteries will continue to be a neccesity 20 years from now. However, while the 12 volt batttery is governed by the automotive industry, the deep cycle battery is focused on the production of other heavy vehicles and industries such as alternative energy, vehicles for leisure and vehicles for commerce. Leisure vehicles are golf cars, motorcycles, RVs, and boats. These leisure veicles requiere lead acid batteries. Production of heavy vehicles such as ships, utlity motive power vehicles used at airports and sea ports to move cargo require the consumption of traction deep cycle batteries. The construction industry, commercial transportation, fishing ships, and mining need bulky industrial deep cycle batteries to power the heavy vehicles they use. Electric forklifts, for examples, are heavily used in industries that move cargo indoors and outdoors. There is a demand right now for this type of vehicle due to cost increases in gasoline, propane gas, and diesel. Right now worldwide, the future of the lead acid battery is strong, optimistic, high in demand, and best of all, it is a market necessity.

Further, the demand for deep cylce batteries is also affected by alternative energy industry. This industry is on the go as well. Worldwide, the need to come up with a cheaper and more effective ways to make electricity has also become a major imperative. Solar, wind, and hydro electricity geneneration utilize deep cycle batteries to store the electricity generated. A segment market derived from this industry is for back up power. This industry is the provider of products that carry a lead acid battery to power their electronic apparatus typically called uninterruptible power supply (UPS). Small back up solutions depend on small deep cycle batteries but the industrial specimen of UPS prefers heavy bulky deep cycle batteries to power their large industrial apparatus. Thus, the lead acid battery, from any industrial place, is projected to have a long life in the market as a product of great demand.

The cost of lead acid batteries both for applications of cranking or deep cycle will continue to increase because lead is a trade stock commodity. Lead is in short supply right now due to the high demand by industrializing countries such as China, India, and Latin America.  As the cost for lead and petroleum increases, so do many other products derived from these two raw materials.  The lead acid battery is one of those products whose costs is also changing from month to month due to fluctuations in the pricing of lead, petroleum, aggegated manufacturing and distribution items. This rise in costs is driving both consumers --businesses and the general public--  to value cost reduction costs solutions related to batteries. 

Our company's technological application for the restoration of lead acid batteries yields cost reduction opportunities for all sorts of battery consumers. The reason for this is simple: suddenly business organizations can find a profit in their weak or dead batteries.  The strength and future of this business opportunity in refurbishing batteries, prolonging their life, and optimizing their performance lies on this mere fact: people and businesses want cost reduction solutions that make sense in terms of price and quality. Our technology and business strategy have been designed to do just this.  The use of our technology is easy, turn around batteries in less than 21 hours, and is low in operational cost. In addition, each lead acid battery processed with our technology will regain its lost power matching in every sense the capacity and quality of a new battery from the same group and brand. This is why we say that our technology offers solutions that are safe, reliable, and guaranteed!